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Understanding The Basics Of Advertising
I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of the ads run in the Los Angeles Times are horrible! Most of the ads I see are either ego-driven, have no headline, have no call to action, don't appeal to what the buyer is truly looking for or needs help with, or they're trying to be clever for clever-sake, and fail miserably. When writing copy, I live by this premise: "The purpose of advertising is to sell something." Advertising is like an investment that you hope to get a great return on. However, most people treat it like they're playing Roulette in Vegas and bet all their money "on black." The basics of good copy is to think in terms of words that sell. Following are some basics in advertising that should help you make your advertising more effective. Understanding these basics of advertising will put you head and shoulders above your competition. Why? Because in my blunt opinion, 90% of all advertising stinks! And, most business owners (and some advertising agencies) don't understand that "the only purpose of advertising is to sell something." To learn how to write hard-selling copy and to master the basics of advertising from a world-class copywriter, get Joe Vitale's new course, "Advanced Hypnotic Writing" at: http://www.roibot.com/adhyp.cgi?R29882~_campaign About The Author Craig Valine is the publisher of the The AwfulMarketing Alert Newsletter, "Where you learn GOOD marketing strategies by looking at those who do it really BAD." To subscribe his free newsletter, go to: http://awfulmarketing.com/ezinesubscribe.htm
Other Articles in This Category: How To Write More Powerful Brochures, Leaflets, And CataloguesAdvertising Primer for Fast Learners The $500.00 A Month Plan Using The Popularity of Celebrities and Currrent Events to Promote Your Business Moving message Sign 9 Tips for Better Billboards Media Savvy - How To Lead, Persuade And Influence Create A Killer Brochure: 9 Steps to the Perfect Piece How To Write Ads That Get Response Advertising 101 Grab Your Share of Untold Amounts of Advertising Dollars Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale Adding Art to Business Spaces How to Write Great Headlines Direct Mail = Your Money, From Printer to Mailbox to Trash! 100 Excellent Words and 70 Action Getting Phrases for Ad Writing Just What Are Consumers Thinking? |
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