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Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad. Problem is, you're not sure what should be in the ad. The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
Other Articles in This Category: The Shrinking Ad DollarSeven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools Top Design and Marketing Tips from a Branding Expert Getting the Most Out of Your Networking Group 4 Ways to Double the Power of Your Business Cards 10 Tips to Use Giveaways Effectively Cable TV Advertising; Mobile Detailing Customers Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business Ten Ways To Sell Advertising Space Fast Tips for Using Paid Advertising 8 Low Cost Ways To Advertise, Promote and Market Your Business 3 Things Every Yellow Pages Advertiser Needs to Know Using Ad Agencies and Designers Direct Response Advertising; Radio vs TV 10 Simple Techniques To Make Your Ad Get Powerful Attention 15 Tips for Better Yellow Page Ads Science of Advertising and How to Benefit From It Electronic Display Signs |
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