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How To Write Really Good Ads
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the "ad writer" wants the prospect to do one of the following: Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised. Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing. The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely. The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money. In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is: 1) Attract the ATTENTION of your prospect 2) INTEREST your prospect in the product 3) Cause your prospect to DESIRE the product 4) Demand ACTION from the prospect Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter. Get CONTENT For Your Website
Other Articles in This Category: How To Write More Powerful Brochures, Leaflets, And CataloguesAdvertising Primer for Fast Learners The $500.00 A Month Plan Using The Popularity of Celebrities and Currrent Events to Promote Your Business Moving message Sign 9 Tips for Better Billboards Media Savvy - How To Lead, Persuade And Influence Create A Killer Brochure: 9 Steps to the Perfect Piece How To Write Ads That Get Response Advertising 101 Grab Your Share of Untold Amounts of Advertising Dollars Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale Adding Art to Business Spaces How to Write Great Headlines Direct Mail = Your Money, From Printer to Mailbox to Trash! 100 Excellent Words and 70 Action Getting Phrases for Ad Writing Just What Are Consumers Thinking? |
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