|
|
| Home / Advertising Information |
|
|
|
|
Magnetic Signs: Where Do They Work Best?
Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. I had visions of the sign flailing around in the wind and striking some poor motorist behind her or worse yet, some fellow on a motorcycle. I inquired as to whether she had tried to get her money back. But it seems the company refused to refund her money and worse yet, claimed it was her fault. Appallingly, they accused her of placing the sign on a dirty car surface. Although surfaces should always be cleaned before any type of sinage is placed on them, rarely should a magnetic sign "blow" off, if ever. The sign company that sold her the original magnetic probably made two glaring errors. 1) They used an inexpensive magnetic material not meant for vehicles, especially moving ones. The sign business is intensely competitive and some disreputable companies turn to cheap material for an edge. 2) They cut corners and I mean literally! They cut square corners instead of rounded corners. Rounded corners prevent the wind from "catching" an edge. In fairness to the company, maybe they didn't know any better. There are tricks of the trade that can come only with experience. But that does not help the woman that lost her sign. And even though these companies don't last long because they loose repeat business, it agitates me to see a customer have a bad experience buying a sign. So if you are off to buy a magnetic sign, concentrate on getting the right material. Make sure you ask for 30 mil thickness with rounded corners. And don't let them charge you for the rounding. It should be a standard! Written by: Tony Nagy
Other Articles in This Category: How To Write More Powerful Brochures, Leaflets, And CataloguesAdvertising Primer for Fast Learners The $500.00 A Month Plan Using The Popularity of Celebrities and Currrent Events to Promote Your Business Moving message Sign 9 Tips for Better Billboards Media Savvy - How To Lead, Persuade And Influence Create A Killer Brochure: 9 Steps to the Perfect Piece How To Write Ads That Get Response Advertising 101 Grab Your Share of Untold Amounts of Advertising Dollars Media Savvy - How To Manage Your Time To Gain The Best Media Coverage Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale Adding Art to Business Spaces How to Write Great Headlines Direct Mail = Your Money, From Printer to Mailbox to Trash! 100 Excellent Words and 70 Action Getting Phrases for Ad Writing Just What Are Consumers Thinking? |
|
|
|
RELATED ARTICLES
10 Tips to Use Giveaways Effectively Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping into the giveaway game. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. But every week, a K Mart catalogue arrives in our mail box. Every week, like clockwork, ads appear on television for K Mart specials ... there are always specials. The Secrets To Successful Radio Advertising Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Send em to the White Pages Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. Unlock The Power Of Online Groups Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges as I use a number of them. Good Design Makes Good Sense Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. Is Your Advertising... Sexy? Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here. 3 Simple Steps to Getting Thousands in Free Advertising Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage. Create Your Own Business Cards, Part 1 In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card. It can be viewed at: http://janes-place.com/bus_card.htm Trade Writing - For Cash! Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Bad Seduction - Advertising Techniques That Dont Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process. Mortgage Marketing - Broadcast Advertising vs Direct Advertising Do you know how to design and deploy a marketing campaign? Power Headlines for Promotion Success Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? Create Your Dynamic Elevator Speech So, what's an elevator speech, and how do you get one? God Bless The Refrigerator Magnet! Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations. How to Breathe New Life into Your Advertising Campaign If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate. Hit Them With Benefits More about advertising from BIG Mike McDaniel Change, or Reinforce? Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? Hiring an Amateur Could Mean a Potential Lawsuit for Your Business These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer. Because you may just find yourself in court.
|
| Category Home | Site Category Map |
| © 2005, 2006 Freeever Information |