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Why I Like The Ads I Hate!
It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it? There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister, The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer. My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste? I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that you're after. Why get that consumer's attention, only to then turn them off or away, with an inappropriate advertisement. So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about. It is up to you. however, to target your market appropriately and benefit from your hard won exposure. P.S. By the way my sister hates the ad, too! Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect. Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com for your free beauty balancing tips !
Other Articles in This Category: Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the PageIf You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads Constructing Business Advertisements Increase Business By Being Nice The Inside Secrets Of Free Publicity For Your Business Raising Funds For Your Nonprofit Using An Annual Direct Mail Program How to Write B2B Ads That Catch Customers How to Make a Fortune from Unique Resistance-free Advertising How Can All the Radio Stations Be #1? Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out? Mobile Detailers; Customer Window Displays How You Measure Yourself Is How You Motivate Yourself Advertising Basics for Beginners How To Tame The Buying Beast Inside Your Customer Humor in Advertising 6 Must-Have Elements of a Powerful Brochure How To Write Kick-Ass, Profit Pulling Adverts For Your Business? Why Would Anyone Want Your Business Card? |
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