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5 Magical Steps For Creating A Profitably Potent Affiliate Program!
There are a few reasons why your affiliate program isn't bringing in the traffic and profits you've always hoped for. And below, I've outlined 5 quick ways to change that so you can get more traffic and profits using the power of "super" affiliates. 1) Make Sure Your Sales Letter Converts -- Nothing puts a damper on an affiliate program quicker than having affiliates sending you tons of traffic but not giving them anything in return. If your sales letter really works hard to turn prospects into customers, then you're going to make your affiliates (and yourself) very happy. So, spend some time getting your sales letter converting well. Study how to write better copy, or hire a professional to write you a hard-selling letter. 2) Offer Affiliate Tools -- This is so important. Most affiliates will promote your program if you give them the tools to do it. Hire someone to design some strong banners. Create a weekly "affiliate tips" newsletter to share new ideas. Create sales letters and graphics affiliates can use that will work to get the word out on your product fast. 3) Start An Affiliate Contest -- And give away prizes for top sellers and those most improved. Or, make an offer that an affiliate making 10 sales through their link gets your product free. It doesn't cost much to run a contest of this type, and the return is great. 4) Define Your Perks And Tell Potential Affiliates Why They Should Promote Your Program -- If your sales letter converts visitors like crazy, tell them. If you split profits down the middle and share 50% of each sale with the referring affiliate, let them know. Tell them about contests you run and tools you offer to make it easy. Put your offer into focus for potential affiliates. If you have a high-priced product, you could say something like, "This sales letter converts 1 out of every 50 visits. And with the product going for $297, and you getting half of that for each sale, 100 visitors sent from your site can put an easy $297 in your pocket." 5) Get The Word Out -- Place a link on your sales page that sends those clicking to a full-page sales letter detailing all the benefits of offering your product to their visitors. Promote your affiliate program instead of the product. There are hundreds of ezines in existence that cater to those promoting affiliate programs. Take out an ad and tell them why they want to be an affiliate for you. Check out keywords online that target your audience and get in touch with the webmasters. Tell them about your programs benefits and give them the opportunity to sign up. Affiliate programs, once in place, can bring you automatic, low cost traffic for years to come. Take the time to set yours up right, and reap the rewards for years to come. About The Author FREE: One Copywriting Critique of your sales letter detailing how you can improve conversion and increase profits (a $95 value). Visit Grady's website for your free critique and more copywriting resources to improve your selling abilities. Click: http://www.cheap-copy.com
Other Articles in This Category: Affiliate Programs... A Not THAT Easy Start To Your Own Online BusinessMultiple Income Streams From Niche Markets How to Make Real Money from Affiliate Programs Affiliate Revenue For Beginners 5 Strategies to Boost Your Affiliate Sales Affiliating Correctly - Only Work With the Winners Affiliate Marketing - Ten Excellent Reasons Why You Should Do It How To Use Articles To Build Your Affiliate Program A Few Words on Affiliate Team Building Generate More Sales in ANY Affiliate Program ? Part Four Making Money with Affiliate Programs ? Part I Is There Any Money On Over Saturated Markets? How To Make Money On A Music Website Through Affiliate Programs? 9 Ways to Catapult Your Affiliate Marketing Career What Puts The Super In Super Affiliate? How To Super Charge Your Affiliates Make Sure Affiliate Programs Pay for every Sale Tips For Marketing Your Affiliate Business |
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How To Evaluate An Affiliate Program Ok so you think you have found a good affiliate program to promote on your website or in your newsletter? There are some basic things you need to look out for before joining any affiliate program. Some of them may seem minor but those little petty things can cause you to lose hundreds of dollars in affiliate revenue. Theres a Tween In Your Future - Are You Ready? Within 15 minutes of coming through the door from school, she has her neck crooked around the phone. A music CD tucked into the computer's drive drowns out all but the occasional giggles of that conversation. While her fingers fly over the keyboard, you risk a quick glance and count six open "chat" boxes. She's IMing (sending instant messages with) the friends she didn't get to talk to at school. Affiliate Marketing Tips If there really is a big secret at all, it undoubtedly would have to be: "work hard." We hope that the information provided here helps you get rolling down the road to affiliate marketing success. We also hope it will save you a little time and money in the process. Some of the below suggestions are pretty obvious ones, but sometimes it's nice to have someone else tell you that the obvious answer is a good one. How to Easily Increase Your Affiliate Commissions in Two Days or Less? Clearly, the people benefiting the most from affiliate programs are the companies running them. My goal here is to help you - the affiliate - earn more money. If you've gotten past the idea that you can simply slap a banner up on your site and start earning money, but you're not sure what to do next, this article is for you. Do You Make These Mistakes With Affiliate Marketing? Affiliate Marketing is a very lucrative business online, especially where it concerns Affiliate Internet Marketing. Affiliates Go To School! It has been said that only 2% of affiliate marketers ever make any "real" money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull's-eye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at! Looking For An Affiliate Internet Marketing Tip? Here's a few affiliate Internet marketing tips that can help you earn extra money for little effort on your part. Do you currently have a web site that sells products? If you do, developing an affiliate program may be the opportunity you are looking for. An affiliate program is a way to obtain an increased sales level while gaining new customers and increasing awareness of your site. To get started, examine an affiliate Internet marketing tip and see if it's right for you. Are Affiliate Riches Within Your Grasp? Discover How to Cash in Starting Today There is some speculation about how much money you can earn online without your own product. Although marketing your own digital product on the Internet can be very lucrative, there is no reason why you and I can't profit mightily using creative methods that offer real value to Internet surfers. Here are five simple ways you can start exploding your online income through affiliate programs starting today. Six Power Tips on Resell Rights If you are planning to take the path of the reseller in your Internet Business undertakings, you will do well to use these power tips I have laid out for you. I hope you will find them useful as they have been for me. Revealed The Myth of Making Money Through Affiliate Marketing Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation. Affiliate Income Optimization In my time researching the search engines, I've noticed something rather strange. Literally millions of searches are made each month for "brand names" and actual site names. For example, on Overture alone, last month, there were millions of queries made for the term "internet explorer". Having been on the internet for around seven years (running sites for over five), I've naturally assumed that people use it the same way I do. So, I know that internet explorer is a Microsoft product so I just type http://www.microsoft.com into my browser. Affiliate Marketing is a Brilliant Way to Begin On-line Marketing Affiliate Marketing is a brilliant way to begin earning on the Internet, for those of us who haven't as yet got our own products. To make money in life, in business, you need to market something, a book, a car, a computer, yourself or whatever. By becoming an Affiliate Marketer, this allows you to choose an Opportunity that you feel good about. An Opportunity you can relate to without any concerns about moral or ethical issues. 10 Things WalMart Teaches About Affiliate Marketing We already know about wal mart because of their ads in local papers, on billboards, on the radio and TV. So finding a local Wal Mart is easy, and so should it also be easy to find your web site. Although you may not need to use radio and TV advertisements, you should still use offline promotion such as business cards or direct mail. Naturally, you want other web sites to put your billboard ad onto theirs. So that's our first lesson on how Wal Mart can teach us effective affiliate marketing. Now let's visit a Wal Mart store. Once we arrive at Wal Mart, we enter a huge parking lot. Your web site must also enable a lot of visitors. If your site is on a slow server, you may be losing customers. That's lesson #2. As soon as we enter Wal Mart, we are welcomed by a Wal Mart greeter. This greeter not only welcomes us to the store, but also offers help in pointing out where to find what you're looking for. That's lesson 3a and 3b. Your site should welcome visitors and provide navigation to all the products and services you offer. You can do this by simply including a graphic on your page that says "Welcome, Click Here to find what you're looking for" and have that link go to your site map. Beyond the greeter is a wide path that branches out to different areas of the store with banners overhead that tell you what you can find in those areas. Your site map should consist of main links, as well as sub-links to corresponding pages. Now we get to lesson 4, that each page of your site needs to have a topic, a main header, that defines what each page is about, as well as provide links, pathways to corresponding pages, because you'll notice that Wal-Mart arranges their store to group products that are similar. The hardware section is near the automotive center, housewares are near food items, lawn and garden items are near the hardware and pet supply areas, etc. But you can still get from one area to another. As you browse the shelves, you see more than one type of item. If you're in the grocery section; for example, you'll see many different types of beans. Canned beans, dry beans, even beans from different companies. That's lesson #5. You should offer your site visitors more than one choice. If your site offers auto loans, for example, offer your visitors new auto loans, used auto loans, even auto refinancing loans. And, you may want to offer them more than one choice for each type of auto loan. Afterall, visitors came to your site because they are shopping around... so let them shop and choose from multiple options. Just remember not to stick cheese products in your automotive section! Another thing you'll notice as you browse the shelves, which leads us to lesson #6... although the shelves are stocked full, it's still easy to pick out your favorite can of beans. This is because the shelves are stocked neatly and orderly. The ads you put onto your site should also be neat and orderly. Mixing in tall banners with short banners and having banners for totally different products and services can make shopping your site more difficult. For example, if you have a page about auto loans, you wouldn't want to put a tall auto loan banner right next to a short casino banner. Instead, put a tall auto insurance banner next to the tall auto loan banner. As you roam the store, you frequently encounter employess who can help you find items. This goes back to lessons 3a and 3b. Each page of your site should have a help link to your site map, or you should have a site search. Since Wal Mart makes it easy to find an employee to ask for assistance, that leads us to another lesson: Does you site offer customer service? Can visitors click on a button to ask you questions before they make a decision? Or do they simply exit your site? Lesson #7: How many times have you heard announcements in Wal Mart? They frequently announce specials over their public address system. We are not suggesting that you force visitors to endure slow loading sound files. But you can make sound an option. To see how you can use this marketing option, go to www.geocities.com/pulsarmarketing We have an example there on how you can offer your visitors the option to hear your audible promotion without forcing them to listen and making your pages load slow. All you have to do is create a wav sound file, and launch it by using a graphic or text link such as: "Click Here to listen to our promotion". The personal touch of a person's voice on your site can help increase your conversions. But don't force the loading of sound files. Instead, use the method we recommend at the URL below: www.geocities.com/pulsarmarketing Another thing you can do to tell your site visitors about specials or new products and services your site offers, is to offer them a free subscription to your newsletter. Now that we've toured Wal Mart and we're ready to make our purchase, we know our way to the checkout counter because Wal Mart makes it easy for us. That's lesson #8. Your site needs to make it easy for visitors to purchase. If you do not provide any of your own products or services and strictly use affiliate programs, you need to make sure your relevant banners and text links are at the top of the page, clearly and readily visible, to the people visiting that page. When we arrive at the checkout counter, besides asking us if we want paper or plastic and if we will be purchasing with cash or credit, the cashier asks if we found everything we needed. That's lesson #9. Make sure you offer your site visitors more options when they checkout. And, once again, if you do not directly sell your own products or services and you strictly use affiliate programs, you can offer your site visitors two links to click on: One link that opens the offer into a new window so the person may continue browsing your site after they are done applying or buying from your sponsor, and another link that simply goes directly to the sponsor in the same window. Think we're done learning from Wal Mart? No. After we make our purchase, and even after we go home, there's lesson #10... the return policy. If you sell your own products or services, you need to assure your visitors that you stand behind what you sell, and make your return policy very clear. If you do not sell your own products and services, does your site have a way for customers to resolve problems, or to ask pre-sale questions? If not, you may lose customers to sites that do provide online customer service. 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A Wake Up Call To Always Remember I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business. Choosing the Right Affiliate Program Requesting information on an affiliate program is an open invitation to receive never ending submissions to your email account. It can be overwhelming to look at. You may feel as if you have been invaded. It can frighten a person into hitting the delete button very quickly. HOW DO YOU SORT THROUGH AND MAKE SENSE OF IT ALL? How do you know which programs really work? Following is a list of things to think about prior to choosing an affiliate program. How to Grow Your Affiliate Marketing Business Affiliate marketing is a large business in the internet today that involves a partnership between a merchant and one or more affiliates, in which the affiliates advertise or promote the merchant's product and services free of charge until a customer is gained.
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