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Multi-Brand Franchises in the QSR Sector
Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many people are unaware of this because McDonald's has not connected the dots. However other franchise companies which franchise and have multiple brands have. The question shall always be to you co-market to the same customers or serve separate niches. It depends, McDonalds seems to be targeting different customers althoguh if you consider in the US people eat major meals 2-3 times per day and there are 7 days a week, we are talking about 14-21 opportunities to feed them, now obviously other than single males, most of our population will eat the majority of meals at home. However how many of those meals will be eaten out side the home and of those visits to QSRs how many can McDonalds pick up. Apparently after considering the additional 2 billion a year in sales, quite a few and remember McDonals is in 141 countries thus far so perhaps the cannibalization discussed in the franchising industry is a US thing for McDonalds and is not affecting it's other brands here yet or all of it's overseas markets for it's stead fast Micky Ds Brand. Think about it Pizza, Chicken, Tacos, Italian and Pretzels? Oh yah that Hamburger thing will never work? Sure, that is what they told Ray Kroc in the beginning, guess they were wrong. Are you sure it is just about the Real Estate? Or did you just quote someone in a Speech one day? "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Other Articles in This Category: Corporate Internet Branding is only Part of A Business SuccessLogo Design - Corporate Identity Branding - Brand Identity Guru What is an Artists Statement & How Often Should It Be Updated? Brand Image ? Brand Identity Guru Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties! Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused Creative Branding Increases Sales Through Company Recognition Why You? -- Professional Identity Branding Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding Branding Mistakes - Brand Identity Guru The New Branding Awareness - A Value Based Concept The MOST Expensive Mistake You Can Make You Bored Me at Hello - Top Three Strategies for Networking Your Brand What the Heck is Branding and Why Should I Care? Tips for Creating Brilliant Business Names Branding Strategy - Brand Identity |
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