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Be That Copywriter Everyone Wants to Work With
So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love you for. As a polished copywriting professional, your writing drafts should include: - Copy that's contextually structured in a logical fashion Your client is entrusting his projects to you, and therefore you are the Keeper of the Order. As someone who has signed a contract that commits you to be responsible for someone else's content, you owe that paying client: - Copy that can be easily transferred from text to a graphic design or web format While creativity is a beautiful thing, the copy draft is the last place where we want to wow our customer with distracting graphics, multiple sized fonts, and inconsistency. Your designer will be working from one document set at one font face and size that he can copy and paste from. Make that document clean and consistent. Categorize everything so the client can tell "what goes where." An example of what not to do: Send a long copy block via email and "html format" your fonts to "make it pretty." First, a long copy block that's picked up from an email will inevitably contain those dreaded
Other Articles in This Category: Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct ThemThree Steps To Pump Up The Drama In Your Copy A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money Pulling Sales with Your Ad Copy How Ghost Writing Articles And Booklets Can Earn You Big Money! Writing For Sex Markets Sowing the Seeds of Opportunity: How to Multiply Your Freelance (Writing) Work Working With a Freelance Editor Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career Super Verbs Really Move Your Copy 42 Deadly Ad Copy Sins That Ive Made Freelance Copywriting Advice #1: Take the Scary Jobs Copywriting FAQs 3 Keys to Better Online Copywriting |
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