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Write Hard-Hitting Headlines With Magic Words That Sell
Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out.... TOP 9 POINTS TO FOLLOW: 1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE 2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results 3. Your headline must be BELIEVABLE 4. Grab your customer's attention - set the TONE of the offer 5. Your customer should be able to FIND what he is looking for in your headline 6. Put your headline in QUOTATION marks. Studies show a headline attracts 28% MORE attention in quotes. 7. Begin each word in your headline with CAPITALS. 8. Headlines should ideally be within 35 to 40 words. 9. Your headlines should be in ACTIVE VOICE. Things to Avoid: 1. Using the word "Cheap" in a headline or sales copy is not advisable. Instead of "Cheap" use "Rock Bottom Price", "Inexpensive" or "Incredible Low Price" etc. 2. DON'T USE ALL CAPITAL LETTERS 3. Don't use excessive punctuation!!!!!!!! 4. Don't try to get "everyone's" attention with the headline. - PRACTICE "target marketing" 5. Don't start a headline with a VERB. Use these magic words in your headlines to attract attention immediately: YOU YOUR FREE BONUS GUARANTEE PROVEN RESULTS RISK-FREE EXCLUSIVE AMAZING SENSATIONAL BREAKTHROUGH SECRETS URGENT AT LAST FINALLY JUST ARRIVED ITS HERE LATEST FIRST NEW DISCOVER REVEALED MASTER LAST CHANCE HURRY NOW LIMITED OFFER PROFIT MONEY MORE BETTER HIDDEN REWARDS FAST WANTED YES Ipsita Mukherjee is a freelance web copywriter.
Other Articles in This Category: Making a Living as a Copywriter; Freelancing Versus AgencyGetting Paid for Your Articles Are You Making These Press Release Mistakes? Quotations as Expressions in Life Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point! How To Ethically Use A Swipe File For Your Ad Copy Is Freelance Hiring Right For You? How to Write a Sizzling Sales Letter, Part 1 Yale University Researchers Reveal The 12 Most Powerful Words In The Human Language... Health and Fitness: A Huge Industry in Need of Writers Copywriting for the Web: Do You Have What It Takes? The Secret to Web Copywriting Gurudom How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants How to Write a Direct Mail Fundraising Letter (Four Tips for Fund Raising Success) |
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