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Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, I'll usually refer to my power phrases, and the next thing I know, the sentences sometimes start writing themselves. Some examples of the power phrases I use include: "Listen closely..." Power phrases can be used to grab and hold people's attention so that they keep reading. Some may even call these "hypnotic" phrases. Even single words can invoke a reaction in some people that can be used to add "punch" to your sales material. I call these power words. Some power words to use in your marketing include: Free, Powerful, Incredible, Easy, Shocking, Cheap, Revealed, Best, Uncovered, Hidden, Proven, Results, Revolutionary, Profits, Fantastic, Inside, Learn, Enhance, Hottest, New, Improved, Unbelievable, Ultimate, Offer, Master, Scientific, Private, Breakthrough, Save, Guaranteed, Tricks, You, Love, Limited, Special, Secrets You can use power words to add punch to a headline, sentence, a short ad, or whatever fancies you. Those are just a few of the power words and phrases that I have collected over the years. Do yourself a favor: Another power phrase...? No really... do yourself a favor: Always keep a notebook nearby and look out for words or phrases that capture your attention in sales material. Then write it down. If it captured your attention, it's sure to capture other people's attention too. And over time, you'll have plenty of power words and phrases to choose from when writing your sales material. They sure make life alot easier... And profitable too! Al Martinovic publishes a popular internet marketing newsletter at http://www.milleniummarketers.com and runs a successful home business at http://www.ineedsmokes.com
Other Articles in This Category: Sell Anything To Anyone On The Internet With Hypnotic WritingShould You Use Testimonials When You Create A Web Site? Magic Words That Sell and What Words to Avoid Writing Great Website Sales Copy How To Really Connect With Your Customer In Your Copywriting What a Ghostwriter Can Do for You SEO Copywriting: 7 Tips Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly To Start Making Cash from Your Online Writing, You Must Draw Blood First How You Can Proofread Your Own Work Getting Over Copy Shock Promote Your Business and Get Paid for Doing It! Why Is FREE The Most Powerful Marketing Word You Can Use? Creative Copywriting? |
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