|
|
| Home /Email Marketing Information |
|
|
|
|
Writing Newsletters Online: How to Get it Right
A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. I'm sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy, or learn from. You could open the newsletter in your email and read it, from beginning to end. There were articles, reviews or just personal rant...well written and interesting. In short, there was real value, right there in the newsletter. These newsletters, where significant value lies in the body of the newsletter itself, are becoming harder and harder to find. Instead, more and more companies and organizations are using their 'newsletters' as a promotional ploy to drive you to pages on their sites. In one way, it's understandable. As anyone with a newsletter knows, if you have one or two links to your site in the newsletter, your site traffic really spikes on the days you send out the newsletter. When you see that, it's tempting to optimize the entire newsletter ? its format and content ? as a means to drive additional traffic and generate more sales. As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a 'newsletter' that looks just like the site interface, with all the various navigation links and promotional messages included. This may be great if you want to maximize the traffic to your site each time you send out a newsletter. But there is a catch. The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes ? why pay special attention to a 'newsletter' that is simply another sales pitch? The real value of a newsletter that contains valuable content is long-term. You'll get more word-of-mouth, you'll get higher open-rates, and you'll get long-term readers who look forward to your newsletter, for years ahead. Is there a compromise? Sure there is. A valuable newsletter doesn't need to be text-only without a single link, or devoid of any promotional elements. Just make sure that every newsletter contains some valuable content, in its entirety. Give people a real reason to look forward to receiving it, opening it and reading it. Nick Usborne is a copywriter, author, speaker and advocat of good writing. You can access all his archived newsletter articles on copywriting and writing for the web at his Excess Voice site. You'll find more articles and resources on how to make money as a freelance writer at his Freelance Writing Success site.
Other Articles in This Category: Why Autoresponders are an Absolute MustThe Power of a Referral Script Your Newsletters Are Pretty Lame If You Are Doing These 7 Things Creating A Newsletter And Making Your Website Magnetic Great Response by Auto Responder Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing! 8 Tips to Increase Response in Email FIVE ADVANCED and Essential features of Your Follow up Autoresponder The Wrong Email Format Can Destroy Your Offer Are Your Emails Being Heard Organizing Your Mailing Lists For Your Email Promotions The Power Of Email Marketing Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent! Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address How To Create An Irresistible Subject Line For Your Next E-mail Promotion |
|
|
|
RELATED ARTICLES
The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List It's not a website. Email Marketing 2005?Do?s & Don?ts Email Marketing 2005?Do's & Don'ts Improve Email Deliverability: 15 Tips for Email Marketing Success Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating-and more expensive-by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake. Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders So, autoresponders allow you to automate the process of instantly replying to someone who either 1) asked for more information or 2) did something (such as buying from you). Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. How to Start A Money Making Newsletter Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing. The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. Build or Buy--Should You Build Your Own Opt-in Email List? The easiest way to acquire an email list for your ezine or email marketing is just to buy one. They're not too expensive, and they provide you with a long list of names and email addresses. The 12 Most Common Newsletter Design Mistakes Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside. Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. Email Builds Brands Email - today's preferred business communication tool - provides you a simple, powerful, affordable way to develop, manage and maintain relationships as well as sell products and services. Let's briefly examine how permission-based email marketing positively affects: Successful Email Marketing No doubt email is still the best way to get a quick response from your prospect. Big companies on the web have realized this that they have implemented free email address service on their web site. This free email awareness has even reached Yahoo, AltaVista, Lycos, and InfoSeek. They knew that being a search engine is not enough that they've even turned into a hotmail web site. We'll recruit your people under you. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" Model How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns In this article I will give you several tips that can help you in improving your open and click-thru rates. The Moneys In The List - But How Much? The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal ? or we may be asked to take the word of a well known internet guru when he tells us that this is the "next big thing". Sometimes he/she will be right of course (that's how they get to be gurus). Wise Ways To Build Your Email List Just about every successful Internet Marketer will tell you that, "The money is in the list". But, how do you go about building a good-sized email list? Here are several wise ways that you can use to start building your own large list of email addresses. Using Blind Carbon Copy (BCC) For Email Privacy Need for Privacy An Unexploited Market: Striking Gold Without Searching for El Dorado Companies have been focused on using the Internet to market goods and services to the consumer. Many see this as the major revenue stream on the net. But there is an undiscovered El Dorado, a goldmine of opportunity that very few have begun to mine. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips 4 Tips On Taming Your Email I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are somewhat modified. I still think the technology is great, but I have witnessed too many people getting stressed out by the sheer volume of communications via this medium to know that for some it can sometimes be a curse instead of a blessing. Since none of us is expecting a reduction in the volume of email we will receive, you may find the following tips helpful in helping gain control over your email.
|
| Category Home | Site Category Map |
| © 2005, 2006 Freeever Information |