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Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends." First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear. If you want to promote your current business and sell more of your products and services, a free e-zine is your ticket to success. If you plan to build a new business around making money from subscription fees, of course you'll want to charge. However, publishing a paid e-zine is no small task! Here are some important points to consider... Now, if you had visions of making big money with a paid publication, don't give up just yet. There ARE many successful paid pubs on the Web that are making their owners very rich. However, you should note that most of these e-zines continue to publish a free e-zine to gather prospects and then convert them into paid subscribers. So, YOU decide. Can you create content that's so valuable and special that we can't find it anywhere else? Are you ready to invest a huge amount of time and effort to publish an extremely high-quality publication? If not, you're better off publishing a free e-zine that provides great value. The key to building a large and valuable list of prospects (who are likely to buy from you in the future) is to offer useful, quality content for free. It's the proven model that works over and over. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Other Articles in This Category: Sucking in Readers: Proven Ways to Increase Reader InteractionAn Unexploited Market: Striking Gold Without Searching for El Dorado Email: When You Dont Get a Response 7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business How Email Etiquette Will Make You More Money through Loyal, Repeat Customers How To Use Email Autoresponders to Boost Customer Loyalty Creative and Profitable Ways to Use Autoreponders Having an Opt In List As an Affiliate Marketer Is Crucial Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read Make Your E-mail Signature File WORK for You Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines! Building Relationships Takes Time: Overcoming the Overnight Surge Urge Is Your Autoresponder Hungry? Use Permission Based E-Mail Marketing to Promote Your Home Based Business 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day |
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