|
|
| Home /Email Marketing Information |
|
|
|
|
How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.) Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read: "A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%..." "No More Brown: Watch your lawn become 3-5 shades greener with regular treatments" Message 2 - Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance: "Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns" Message 3 - Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read: "This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!" Message 4 - The Wildcard:
Customize message four for your unique product. Try one of these ideas: Message 5 - Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close. Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance: "Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past" Message 6 - Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose: "I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years." Instead of: "Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!" (The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.) Message 7 - Last Chance: Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read: "Over the past several weeks, you've heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, 'My lawn has never looked better...'" Follow Up With Finesse Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy! Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
Other Articles in This Category: Choose The Right Business For You In Less Than 15 MinutesPlain Jane Email Equals Flat Results How Autoresponders Boost Sales By Up To 400% Confessions Of An Info Junkie Promote Your Web Business With Every Email You Send! Viral Marketing with Your Signature File How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter Are You Making These Email Mistakes? 4 Effective Ways To Use Autoresponders To Increase Your Sales Email Etiquette: How To Send Emails People Will Read How Can You Be Sure That Your Marketing Efforts Will Generate Profits? What Is Wrong With Email Marketing? Five of the Most Powerful Elements In Opt-in Marketing Top 3 Reasons Why RSS Is Better Than Email The Lowdown: How To Create And Send HTML Email |
|
|
|
RELATED ARTICLES
Dear Ms. Subscriber - Please Dont Unsubscribe Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail. 7 Great Email Habits for the Beginning Internet Entrepreneur If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important. 5 Quick Tips to Get Your Ezine Rolling in the Right Direction Publishing your own ezine is critical to establishing a long term and successful Internet presence for you and your business. Why You Need a Newsletter If you're a small business owner you definitely need promotion. And, if you're a freelancer-you ARE the product-so you'll ultimately need self-promotion. Newsletters can not only inform your customers of future events, discounts, and services, but can serve as a helpful source of information for you to analyze the growth and success of your business. 15 Ways to Manage Your E-Mail More Effectively ? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?" The Lowdown: How To Create And Send HTML Email I am frequently asked how to create and send HTML email, usually with regard to how to broadcast it to a mailing list. This article presents the various options available to you. Email Marketing - How Best To Manage and Distribute Your Messages This holiday season 15 percent of consumers in the US plan to buy online, spending an average of $585. That's 9 percent more revenue for online merchants in comparison to last year's results. Is Your Autoresponder Hungry? Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how! How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to find that you made sales while you slept - all because of your autoresponder! What is Email Marketing? There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Yes, these approaches can work, but then after spending a lot of money it's tough to calculate return on marketing investment. Now these days, there are two effective and low-cost approaches, search engine marketing and Email Marketing. Email Marketing 101 - What You Must Know Before Starting an Email Marketing Campaign Before you start an e-mail marketing campaign it is important for you to know what e-mail marketing is, the benefits of e-mail marketing, and whether or not e-mail marketing is right for your business. Once you are educated on the finer points of an e-mail marketing campaign, you will be poised to either learn more and get your campaign going or else find another means of marketing your products. Using Blind Carbon Copy (BCC) For Email Privacy Need for Privacy Six Easy White-Listing Ways... Stop Losing Important Emails! Are you dead sure about receiving of all the important emails that is sent to you? Masterful E-mail Marketing There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!) The 12 Most Common Newsletter Design Mistakes Your newsletter's success depends on its design. An attractive, easy to read newsletter encourages readers to pay attention to your message. However, cluttered, hard to read newsletters discourage readership ? no matter how good the ideas contained inside. Market Your Business through Newsletters Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. You might be a bit intimidated when it comes to writing a newsletter, but really all you need is a couple hours and a few good ideas. This should not be difficult if you are keeping up with the constant changes and improvements in your niche market. You will want to be always one step ahead of the rest of the newsletters in order to maintain and build a larger subscriber base quicker. The List Is The Thing Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors. Is the IronPort Whitelist Actually An Extortion Tactic? It appears that Mr. Gates' prophetic prediction that charging marketers to send email across the Microsoft email networks (MSN and Hotmail) to cut down on Sp*m is about to come true. 9 Tips To Help You Write More Powerful Emails 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those... Achieve Success With Your Own Money - Making Newsletter To be successful with a newsletter, you have to specialize and make it your own. Your best bet will be with new information on a subject not already covered by an established newsletter, or at least your interpretation of existing subject matter.
|
| Category Home | Site Category Map |
| © 2005, 2006 Freeever Information |