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How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is? "Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs? Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return. 3 Seconds To Make The Right Impression So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else? A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site. Put Yourself In The Shoes Of Your Customer As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company? Whatever you decide to place on the homepage keep it snappy. Less is more. It's a clich?but it holds 100% true as far as your website's homepage is concerned. About The Author You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of ?7 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
Other Articles in This Category: Ten Design Mistakes to AvoidNine Effective Tips For Improving Your Website?s Usability 3 Tips For Writing Content That Will Make You Sales My Top Ten List Of Extremely Annoying Web Page Design Elements! 8 Tips for Designing a Great Website Website Basics 5 Ways To Automate Your Site Web Coach Tip: The Single Most Important and CRUCIAL Element of Your Web Site Do-It-Yourself Web Design for Home-Based Businesses 5 Powerful Ways To Get Zero Sales From Your Website Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 Make it Clear What Your Website is About Why Not To Use Web Design Templates For Your Website Transforming A Site From Good To Excellent Web Design for Dictators Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site Recipe For A Good Looking Web Site Web Site Design Mistakes ? Database Parameters In URLs Website Checklist Secrets to Using Color on Your Website and Common Pitfalls to Avoid |
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